EVERYDAY RINGS
SOLITAIRE RINGS
HALO SOLITAIRES
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ETERNITY BANDS &STACKS
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BEZELS
STATEMENT RINGS
EMERALD
PEAR
MARQUISE
HEART
CUSHION
ROUND
OVAL
PRINCESS
EVERYDAY EARRINGS
STUDS
HOOPS
DROPS
DANGLERS
TENNIS BRACELETS
CUFF BRACELETS
CHAIN BRACELETS
STATEMENT BRACELETS
MANGALSUTRA BRACELETS
TENNIS NECKLACES
PENDANTS
CHAIN PENDANTS
MANGALSUTRAS
STATEMENT NECKLACES
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OUR ROOTS
Born in the heart of diamond city
Awaken was born in Surat — the heart of the global diamond industry.
We started with a simple idea: bring the expertise of Surat’s diamond ecosystem into a modern jewellery brand built for today.
Lab-grown diamonds. Thoughtful design. Fine craftsmanship. And jewellery made to become part of your story.
Rooted in Surat. Designed for today.
THE AWAKEN ECOSYSTEM
WE OWN THE JOURNEY
From diamond to jewellery to your doorstep.
Awaken brings the entire journey under one roof — from in-house lab-grown diamond manufacturing and design to jewellery manufacturing, quality, retail and DTC.
That means greater control over every detail, faster movement from idea to creation, and a more transparent experience for the customer.
One ecosystem. End to end.
OUR PEOPLE
BUILT DIFFERENT
The jewellery industry has traditionally been male-dominated.
At Awaken, 70% of our team is women.
From design and marketing to operations, sales and customer experience, women are shaping how we build the brand and how the next generation experiences jewellery.
Because we’re not just building a jewellery business.
We’re building a more modern one.
Our Story
From a vision in Surat to a new generation of Indian jewellery. A journey built on diamonds, design, craftsmanship and the belief that fine jewellery can be both timeless and forward-thinking.
2023
Where Awaken began.
Where Awaken began. Born in Surat, the heart of the global diamond industry, Awaken Jewels began with a simple vision, to build a modern jewellery brand rooted in craftsmanship, transparency and the possibilities of lab-grown diamonds.
2024
Taking Awaken Beyond
Our first exhibitions.
We took our collections beyond our home base, meeting customers through exhibitions and curated experiences.
2025
A Store of Our Own
Awaken comes to life in-store.
We opened our first retail store in Surat — creating a space where customers could experience our jewellery up close.
2026
The Next Chapter
DTC goes live. New recognition. A bigger ambition.